We are pleased to inform you about
our "Middle East Mattress Factory" at
Jeddah Saudi Arabia, licensee of Sealy USA. The
No. 1 bedding brand in the world and America’s
No. 1 selling mattress according to Furniture Today
"American well distributed magazine";
and we are the only company licensed by Sealy as
sole manufacturer throughout Saudi Arabia, Gulf
States and North Africa.
As
of Sealy history; it started in a small town just
outside of Houston. Founded by Mr. Daniel Haynes,
a cotton gin builder, who in 1881 began making cotton
fitted mattresses for his friends and neighbors.
His mattress became so popular that he sold patent
rights to people in other markets, who also began
building the product, at that time it was known
as "Mattress from Sealy". In 1906, Haynes
sold all of his patents and knowledge to a Texas
company that took the name "Sealy".
A
young advertising executive named Earl Edwards launched
Sealy on the road to national province. He ensured
that Sealy registered its name, developed a trademark,
and gave Sealy the slogan "Sleeping on a Sealy
is like sleeping on a cloud".
By
1920, Sealy had 28 licensed plants and was the first
Mattress Company to establish a licensing program.
In 1950, Sealy introduced its first Sealy Posturepedic®
brand mattress, the only mattress in the industry
that focused on the importance of correct back support.
In
1960 Sealy commission the first major research study
to define the profile of the Sealy Posturepedic®
Consumer. The 1970s brought major product developments
and reinforcements Sealy Posturepedic® bedding
became high tech with programmed coils for increased
support. At the same time, Sealy box springs became
known as foundations, due to the development of
the tension bar module.
The
end of 1980s saw the introduction of the industries
newest inner spring innovation – Sealy’s
PostureTech® coil now used in all Sealy Posturepedic®
mattresses, It is highlighted by a patented Sensory
Arm feature that senses and cushions movement, then
responds with increasing support - correct support.
In
April 1989, Sealy was taken private in a leverage
buyout (LBO). In 1994 Sealy expanded its international
horizons by entering into contracts with independent
licensees for manufacturing and marketing the Sealy
brand abroad. There are licensees operating in Australia,
Jamaica, Japan, New Zealand, South Africa, Thailand
and the United Kingdom.
In
1995, direct export business began to South Korea.
And in 1996, Sealy began manufacturing and selling
in Mexico. In December 1997, the company was sold
to Sealy management and an investment group led
by Bain Capital Inc. of Boston.
Today
Sealy Corporation is the largest bedding manufacturer
in North America. Sealy manufacturers and markets
a broad range of mattresses and foundations under
the SEALY®, SEALY POSTUREPEDIC®, SEALY BACK
SAVER®, ORTHOZONE®, POSTURE PREMIER®
AND SEALY POSTUREMATIC™ brand names.
Sealy
employs more than 4500 individuals, has 29 plants
and sells its products to customers in over 7000
retail outlets in the United States.
We
are producing different models to satisfy the requirements
of our valued customers. All models are made according
to American SEALY standards. Every model has its
own features, which cares about back pain needs.
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