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We are pleased to inform you about our "Middle East Mattress Factory" at Jeddah Saudi Arabia, licensee of Sealy USA. The No. 1 bedding brand in the world and America’s No. 1 selling mattress according to Furniture Today "American well distributed magazine"; and we are the only company licensed by Sealy as sole manufacturer throughout Saudi Arabia, Gulf States and North Africa.

As of Sealy history; it started in a small town just outside of Houston. Founded by Mr. Daniel Haynes, a cotton gin builder, who in 1881 began making cotton fitted mattresses for his friends and neighbors. His mattress became so popular that he sold patent rights to people in other markets, who also began building the product, at that time it was known as "Mattress from Sealy". In 1906, Haynes sold all of his patents and knowledge to a Texas company that took the name "Sealy".

A young advertising executive named Earl Edwards launched Sealy on the road to national province. He ensured that Sealy registered its name, developed a trademark, and gave Sealy the slogan "Sleeping on a Sealy is like sleeping on a cloud".

By 1920, Sealy had 28 licensed plants and was the first Mattress Company to establish a licensing program. In 1950, Sealy introduced its first Sealy Posturepedic® brand mattress, the only mattress in the industry that focused on the importance of correct back support.

In 1960 Sealy commission the first major research study to define the profile of the Sealy Posturepedic® Consumer. The 1970s brought major product developments and reinforcements Sealy Posturepedic® bedding became high tech with programmed coils for increased support. At the same time, Sealy box springs became known as foundations, due to the development of the tension bar module.

The end of 1980s saw the introduction of the industries newest inner spring innovation – Sealy’s PostureTech® coil now used in all Sealy Posturepedic® mattresses, It is highlighted by a patented Sensory Arm feature that senses and cushions movement, then responds with increasing support - correct support.

In April 1989, Sealy was taken private in a leverage buyout (LBO). In 1994 Sealy expanded its international horizons by entering into contracts with independent licensees for manufacturing and marketing the Sealy brand abroad. There are licensees operating in Australia, Jamaica, Japan, New Zealand, South Africa, Thailand and the United Kingdom.

In 1995, direct export business began to South Korea. And in 1996, Sealy began manufacturing and selling in Mexico. In December 1997, the company was sold to Sealy management and an investment group led by Bain Capital Inc. of Boston.

Today Sealy Corporation is the largest bedding manufacturer in North America. Sealy manufacturers and markets a broad range of mattresses and foundations under the SEALY®, SEALY POSTUREPEDIC®, SEALY BACK SAVER®, ORTHOZONE®, POSTURE PREMIER® AND SEALY POSTUREMATIC™ brand names.

Sealy employs more than 4500 individuals, has 29 plants and sells its products to customers in over 7000 retail outlets in the United States.

We are producing different models to satisfy the requirements of our valued customers. All models are made according to American SEALY standards. Every model has its own features, which cares about back pain needs.

 
 
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